The fastest growing Facebook demographic is those 35 years old and older.
80% percent of Twitter users are over 25.
In the US just less than 1/3rd of the population now visit social networks at least monthly.
It's popular in the US but not in the rest of the world
Close to 70% of the 250M Facebook users are outside the United States.
According to a Market research published in October 2009 by Weber Shandwick, 50% of the respondents in Italy are interested in interacting with my their brands through social networking websites.
Social Media isn't for business
Thousands of large and small companies, as well as individual entrepreneurs, have just launched social media campaigns.
Conversations are happening right now about you, your industry, your competitors and among your customers. Do you want to keep ignoring them?